A working playbook for earning backlinks that move rankings: the six tactics worth your time, how to vet a site before you pay, what to avoid, and how to pace and track a campaign.
By BacklinkCAT Team · Sep 08, 2026 · 6 min read
Moz DA, Ahrefs DR and Semrush AS are third-party estimates, not Google signals. Learn what each one measures, how sites inflate them, and what to check before you trust a score.
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A publisher's guide to selling guest posts and link insertions: setting editorial standards, pricing by authority and traffic, choosing link attributes, protecting your site, and getting paid.
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AI answers, E-E-A-T, helpful-content policies, Core Web Vitals and zero-click results: what each shift means for rankings, links and brand mentions, and what to do about it.
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Anchor text tells search engines what a linked page is about, and overdoing it is the fastest way to get links discounted. Learn the anchor types, a natural mix, and how to brief publishers.
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Digital PR earns links from news and trade sites you cannot buy your way onto. Learn the campaign types that work, how to pitch journalists, and how to measure the links you get.
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Product and category pages rarely earn links on their own. Here are the tactics that work for online stores, from product PR to supplier links, plus how to push authority where it sells.
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Clear definitions of white, grey and black hat SEO, a tactic-by-tactic look at Google's spam policies, manual actions vs algorithmic drops, recovery steps, and how to buy placements safely.
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A practical technical SEO audit covering crawlability, indexation, internal links, Core Web Vitals, structured data, JavaScript rendering, hreflang, logs and redirects, with a fix-first table.
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Stop publishing for volume. Use the pillar and cluster model, map every page to intent and funnel stage, separate link-earning from converting content, and measure what counts.
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Win the map pack with a fully optimized Google Business Profile, a compliant review process, consistent citations, real location pages, local links, schema, and grid-based rank tracking.
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A working keyword research process: seed lists, competitor gap analysis, long-tail and question queries, intent classification, realistic difficulty, clustering, and priority scoring.
Read more →Google Product Packs are changing ecommerce SEO. Learn how product visibility, feed quality, reviews, pricing, and product data now affect online sales.
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